The more we dig into our community, the more, like it was a mine, we discover diamonds. Today we host Hector Ayuso one folk that is hard to describe: that’s why we wil leave him the possibility to present by himself.
[superhemes] Ciao Hector! Would you please present yourself as a designer?
[Héctor Ayuso] Hi, my name is Héctor Ayuso, 39 years old, living in Barcelona but originally born in Valencia.
More than a designer, I consider myself as an experiences maker. Let me say that my backgrounds are cinema, which I studied 20 years ago in Barcelona (that’s the reason why I moved to Barcelona), and as far as I remember, I’ve always been interested in visual imagery, watching and making movies compulsively (my private collection includes almost 4.000 dvd’s and more than 1.500 blu-ray).
But what really defines me is this quote “the only thing you really have is what you give away”, that encompasses all my beliefs concerning art, teaching and life itself – because sharing is learning and vice versa. When your idea goes public and reaches people, it grows; and the feedback you receive gives you brand new life in return. In the end, you’re growing too.
[superhemes] Would you tell us more about OFFF? from what we can see from the internet it looks amazing but there’s not much awareness on this festival here in Italy
[Héctor Ayuso] Directing OFFF has been an adventure during the last 12 years, because OFFF is an entity in continuous transformation, alive and evolutionary. More than a decade ago, it started in Barcelona as a post-digital culture festival; a meeting place to host contemporary creation through an in depth program of conferences, workshops and performances by the most relevant artists of our time.
Today, OFFF is a way of understanding art and keeps being an international event of reference, a festival hosted in Barcelona, New York, Lisbon, Paris, Sao Paulo, Madrid, Cincinnati, Istambul, Pescara, México City which has featured renowned and young talents such as Joshua Davis, Stefan Sagmeister, John Maeda, Neville Brody, The Mill, Ben Fry, Casey Reas, Chris Milk, Rob Chiu, Golan Levin, Jonathan Harris, Jessica Hische, Paula Scher, Julien Vallée, Lucy McRae amongst hundreds more.
[superhemes] We love eclectic folks and you really look like somone that cannot really be defined just a creative, instead you’re a founder, manager, bootstrapper. What’s the point of being eclectic and confident of what you can do these days?
[Héctor Ayuso] I have always wanted to throw myself out there in a reckless and childish manner. No matter how wild or crazy an idea, I always go through with it. If the results are good and the idea works, great; if not, then it doesn’t matter. I’ve never been afraid of the consequences. If you’re not willing to admit that you’ve failed and made a mistake, most of the times you’re not going to do something truly original.
Specially now that we are facing a global crisis, Paul Rohmer said long time ago “A Crisis Is A Terrible Thing To Waste”, well I totally agree. Now is the time to invest in yourself, if you don’t have works to do, make it up, if you don’t have clients, re-invent yourself.
This is the main reason why, after all of the projects I’ve been involved in, some of them brilliant successes and others epic failures, I keep on moving; pushing my boundaries further and reaching for new experiences.
[superhemes] From your advanced observatory, what’s going on in design these strange days?
[Héctor Ayuso] As I said, EVERYTHING. These are exciting days, where we are exploring new ways to express human feelings. Creating experiences that improve our everyday lives, interacting with people and spaces; that is design.
As a teacher at Atelier (www.lawebdelatelier.com) I encourage the skills of my students, it’s all about helping them discover their own ways. Many of us have suffered an education that placed too much importance on analysis; nowadays, young artists are falling into the hypertech clutches; technology makes your life easier, but also makes you lazier. The ultimate remedy is to be innovative: getting our hands dirty, not denying the importance of the brand-new app or deluxe plugin but also convincing them to do arts and crafts, motivating them to enjoy all different artistic expressions.
We have to teach students to use every tool available but not forget the ideas, the organic.
[superhemes] What is your opinion on the theme? we really look forward to impressions and suggestions.
[Héctor Ayuso] First of all let me say that my site is not a portfolio as a definition, is a live experiences collector or something like that, where you will find projects I’ve been involved (as designer, curator, artist, researcher, creative, teacher…), things that inspire me, things I just love, things I do or whatever I consider it’s important to share.
About Superthemes, to be honest (after looking for a good WP theme for weeks…) it was like finding water in the middle of the desert, “finally someone with good taste and new ideas for a wp theme” I said. I was so excited that I started to share my discover with everyones who works with me. So easy to use, to edit, so cool